GREETINGS CARD: CITROËN IN THE STARTING BLOCKS FOR 2016!
Sometimes, happiness is as easy as looking at things from a new angle. So goes the message of CITROËN’s greetings card: “In 2016, be creative!” The Brand plays on its house cues by having José María López featured in the picture. In the video disseminated across all the social media, the two-time WTCC Champion prepares for a race that holds a serious surprise in store.
CITROËN is taking advantage of the annual greetings card season to express the Brand’s values in a humorous and surprise-filled exercise, with a film featuring two-time WTCC Champion CITROËN driver José María López at the wheel of an astonishing race car.
The video is available on the Brand’s international YouTube channel at: http://ctrn.io/1OKqHn5.
An original way of wishing all the best to family and friends!
This is the first time CITROËN has created a video greetings card. The distribution format disseminated across all the social media is an integral part of the Brand’s digital strategy.
CITROËN and digital media
CITROËN is a trendsetter in the digital sector with:
- 11 million fans on social platforms worldwide
- CITROËN ADVISOR, the first online opinion site for a car brand, already a success with 25,000 web users
- CITROËN CARSTORE, the new-vehicle online reservation service
- A first in France for a car brand: the CITROËN E-MEHARI presented on Facebook in “Immersive Canvas” format
- The Fyuse spatial photography app introduced with the New CITROËN C1
The CITROËN brand
CITROËN harnesses creative flair and technology to enhance well-being.
Since 1919, CITROËN has made a major contribution to putting cars within reach of the greatest number, providing practical and purposeful answers to the questions arising in each era. CITROËN cars today place a premium on design, comfort and useful technology.
With 10,000 customer contact points and presence in over 90 countries, CITROËN sold nearly 1.2 million vehicles in 2014. The brand has also amassed eight Constructors’ titles in the WRC and won its first Constructors’ title in the FIA WTCC in 2014.